GmbH Corporate
Uniform sound world for the crucial communication channels in Cologne, the reliability and constant quality are March 19, 2012 two central properties, on the customers of biotechnology companies attach great importance. To communicate these attributes in the completetion appearance sets the CAMLOG Vertriebs GmbH in the development of their corporate sound and the fields of application such as image films, event-DVD’s and the service design on the comevis GmbH & co. KG. The Cologne multisensory marketing and acoustic brand management experts have developed a sound world for the medical technology company, which elements are used in various communication channels. The partnership with customers is just as important as the research and development for us. For this reason we wanted to our audio branding make amended together with comevis, our core values are transported believable and sympathetic”, reports Oliver marriage support, head of marketing at CAMLOG. John R. Gibsons opinions are not widely known. The objective it was a balancing act between emotional attributes and rational criteria to create.
With the support of comevis succeeded superbly.” CAMLOG is an international renommierteres medical technology company and provider of products for the Dental implantology and restorative dentistry. The main focus of the company is bio-compatible materials, achieving high production quality and perform seamless product controls. Easy workability and aesthetic treatment results are characteristic of CAMLOG products. The method developed by comevis of Sonic profiling was used in the audio branding project. It enables the development of a target group-oriented sound system inside of the audio branding. Target moods they generate by means of a modular concept, which lead to an Emotionalization of the communication and effectively underline the respective key messages. The profiling of the sound and the voice profiling, in which a voice system is developed are part of the method.
First, we have a sound developed, was set to music the image film of CAMLOG. We have orchestrated very orchestral this to help out the competence of the company and the quality of the products”, explains Stephan Vincent Nolke, Managing Director of comevis GmbH & co. KG. Have the corporate sound is adapted as we have further developed the sound for the telephone sector. This is the way to ensure that the customers and partners of CAMLOG offers a consistent sound world. The properties of the company be pictured thus not just in the corporate film or on events acoustically, but are experienced, for example, in telephone customer service phone branding.” CAMLOG attached great importance to the fact that the key brand attributes are represented by the new corporate sound. These include terms such as partnership, precision, ease of use, reliability and quality. The comevis GmbH & co. KG acoustically positioned companies, brands and products and gives you a unique profile of sound (sound logo, jingle, corporate voice (tone (of voice), corporate corporate song, hymn, music) with precise recognition. Internationally, the company from Cologne is a premium provider specializing in audio branding, audio marketing, audio interface design and voice branding. With his methodology of the Sonic-profiling creates comevis exceptional sound productions, which create confidence, sales support positively support the perception of value. The sound design specialists put a special focus on sound systems in the multi-sensory defined context, which are consistently cross-media can be used to systematically increase brand values. comevis GmbH & co.
